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Research Articles
Vol. 7, Issue 2, 2012November 01, 2012 CST

‘Genuine Jersey’: Branding and Authenticity in a Small Island Culture

Henry Johnson,
authenticitybrandingGenuine JerseyislandJerseyproduceproductspublicprivate partnership
Copyright Logoccby-4.0 • https://doi.org/10.24043/isj.270
Photo by Nick Fewings on Unsplash
Island Studies Journal
Johnson, H. (2012). ‘Genuine Jersey’: Branding and Authenticity in a Small Island Culture. Island Studies Journal, 7(2), 235–258. https:/​/​doi.org/​10.24043/​isj.270
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