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Research Articles
Vol. 13, Issue 2, 2018November 01, 2018 CST

Effective Island Brand Architecture: Promoting Island Tourism in the Canary Islands and Other Archipelagos

Arminda Almeida-Santana, Sergio Moreno-Gil,
archipelagos Canary Islands coopetition destination branding island brand architecture island tourism tourism marketing
Copyright Logoccby-4.0 • https://doi.org/10.24043/isj.45
Photo by Majestic Lukas on Unsplash
Island Studies Journal
Almeida-Santana, A., & Moreno-Gil, S. (2018). Effective Island Brand Architecture: Promoting Island Tourism in the Canary Islands and Other Archipelagos. Island Studies Journal, 13(2), 71–92. https://doi.org/10.24043/isj.45
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